Unpacking the 40% headline
What's behind this uptick in player registrations from 2022-2023
The press release hit my inbox this morning. New Zealand Rugby were projecting a 40% rise on participation rates for women and girls in rugby for the 2022 season. That number is huge, much bigger than any expected bump in participation that we would have anticipated from the hosting of the Rugby World Cup.
So I decided to dig in and figure out just what…